Talking wraps with Chef Kobe Fedida of Wrap It Up In Jax
1. Tell us about Wrap It Up In Jax
As a chef I attended the Cordon Bleu school in Paris and have worked in many restaurants, including some of the top country clubs here in Jacksonville. My dream was to have my own restaurant where I could offer my own recipes and with Wrap It Up Jax I’m able to have a mobile restaurant that can reach people all over Jacksonville. We are bringing a healthier concept to "street food." Most of our ingredients come from local vendors and farmers in North Florida. We also carry vegan, vegetarian and gluten free options.
2. What sort of street food do you offer?
We offer breakfast crepes as well as wraps, salad bowls and sides such as hand sliced chips and homemade cole slaw.
3. Can you tell us about your menu?
For breakfast we have omelet wraps and crepes that people can build with their favorite ingredients. For the crepe we start with the wrapper then add a base of Nutella chocolate spread or mascarpone, which is an Italian cream cheese. From there we have fillings such as bananas, blueberries, strawberries and other fruits. If people want they can add pecans or walnuts, then we top it all off with chocolate syrup, powdered sugar or whipped cream.
After breakfast we focus on our wraps. We currently have 5 different wraps: Buffalo Chicken, Falafel, Beef Gyro, Greek Chicken, and a Caesar Chicken Wrap. We heat our wraps in a panini press, which makes them extra delicious. We can also turn any of our wraps into a salad bowl for a lower carb offering.
Our sides are hand crafted daily. For our chips we hand-peel sweet potatoes every day and cook them on location. For our cole slaw we start with a great base and add pineapple and pineapple juice to give a sweet and tangy twist. For customers who want to be extra creative we can add our cole slaw to any of our wraps!
We’re also adding new items all the time. We’ve recently added Asian Chicken Lettuce Wraps and Moroccan Rolls.
If someone wants to create their own wrap, we are all for it! We have had many customers mix and match ingredients to create their very own wrap.
4. What are Moroccan Rolls?
A Moroccan Roll is a traditional Moroccan finger food that contains a mix of spices and ground beef in a thin wrap of light dough, which is fried until crispy. They're paired with a side of our spicy tomato sauce, which we make fresh from scratch. They’re one of our top sellers.
Moroccan flavors are typically on a range from spicy to sweet and everything in between.
5. Are any of your wraps vegetarian?
Yes, our Falafel Wrap, which we call The Aladdin, is both vegetarian and vegan. We grind together fresh ingredients and spices, then compact them into small balls before frying them to order. Chick peas are the main ingredient, which follows the traditional Middle Eastern style. We add sauerkraut to the wrap, which is also traditional, but not typical in North America. It’s our hidden gem on the menu.
Our Sweet Potato Chips are also vegan.
With the exception of our Buffalo Chicken, all of our salad bowls are also gluten free.
6. How did you become a chef?
I learned to cook starting at home, from watching my mother cook. After joining the army, I worked in the kitchen serving over a thousand people a day, three times every day. I grew a passion for the kitchen, so after leaving the army I attended Le Cordon Bleu Culinary School in Paris, France and later the Tadmore Culinary Academy in Tel Aviv, Israel. I’ve worked in the food industry for over 15 years now. I’ve been head chef in 3 different restaurants and was an executive sous chef in some of the top country clubs in North Florida.
My main influences as a chef were originally Middle Eastern and Moroccan cuisine. When I was training to be a chef I grew a passion for more world-wide cuisine as well.
7. What do you like most about being a chef?
I like to use my creativity and skills in the kitchen to create something that others can enjoy.
8. Where do you get your recipes?
I've picked up recipes throughout the years and put my own personal twist into each and every one of them.
9. What attracted you to a food truck?
My original idea was to open a restaurant, however I wanted to be more mobile so I could cater to all of the great events in Jacksonville as well as be more accessible to people at their workplace during their lunch hour.
10. Do you offer catering?
Yes, we offer a number of different catering options, depending on what our clients are looking for. We can provide freshly made wrap trays, which are great for corporate lunches or events. For any type of dinner party we can come as a food truck or a private chef and create a menu to the client's taste.